If you want to have credible online presence, the first thing that you should do is to create a website that will be reflective of your company’s message, while also being functional to help encourage sales or transactions. It’s a multi-purpose tool, basically, which, if done correctly, can do your business a whole lot of good.

When coming up with your web design, it’s important for you to factor in certain important considerations. You should also get into the mindset that this is a website that should work for the company and not for you personally. As such, there may be certain elements that are not really up to your personal style or standard, but it still shouldn’t be an issue as long as it runs consistent with your brand.

Here are some examples of these elements that should be considered and left in the hands of professionals to deal with.

Layout

Your website is your main platform to deliver the message of your brand to your patrons.  If your web design layout is cluttered, then it’s highly likely that the message will only be lost in the mess of it all.

Be careful not to crowd boxes and sections too close together, and put ads in strategic locations around the page, preferably somewhere that will not obstruct the view to the main content. In case you need to embed images or videos, make sure to retain the balance of the elements on page. Make the layout such that text and image will not be competing for the attention of the reader.

Use Eye-Friendly Color Schemes

Sure, purple may be your favorite color. Just because you own the company, however, does not mean that you can impose this color as the main theme for the company’s website—especially if this is not in any way related to the brand anyway.

You have to be mindful of the colors you chose, taking into serious consideration how it’s going to affect the visibility and readability of the content. Harsh, extremely bright colors, as well as flashing lights or pictures, are highly likely to turn off, rendering your content useless. It wouldn’t matter how interesting the article is, or how compelling the visuals are, if the color scheme is going to be too harsh on the eyes. Select a color scheme and theme that’s going to be both appealing and pleasing as visuals.

Navigation and Functionality

If, for example, you have several pages for a particular content and you lead your reader to “Page 2”, the button that’s supposed to take them there should work on the first click. If you have a link that promises them to take to another sub-page and it doesn’t, then you may very well lead them right out the door.

See, online users have very short attention spans and even shorter patience. The longer your page loads for them, the sooner they’ll leave your page and go elsewhere. As such, your web design should have an ergonomic layout and completely functional design.

Professional web design and digital marketing agencies such as JTek Resources understand online behavior from various types of users. Seek their help at the soonest possible time so you can be guided accordingly as to what kind of web design suits your brand best.

Sources:

Understanding the Full Impact of Web Design on SEO, Branding, and More. Forbes.com

The Importance of Good Web Design and Its Impact on People and Its Profits. DigitalSynopsis.com