Best Local Marketing Strategies

Statistics show that, when consumers use Google to perform local searches, a full 50 percent of them visit a store that day. This fact alone proves that local marketing strategies are integral to a successful promotional strategy. There is a wealth of information available on local strategies, and while a marketing specialist will handle most of these, here are a few things you can do yourself.

Get Involved with Your Community

Having the most experienced marketing professionals on your side cannot make up for actually getting involved in your local community. You must make the time to do this. Promote your company by asking employees to take part in local events. Better yet, make time to involve yourself in local charities and use your marketing platforms to promote them. Social responsibility in the business world is huge right now, so get in on the trend.

Team Up with Local Businesses

Teaming up with other local companies can also provide a great local strategy. Find businesses that are not your competitors but have customers that are likely to need your service as well. Car rental businesses and hotels, for instance, are typically fine with handing out restaurant menus. If you run a floral boutique, you would do well to team up with a bridal shop. Companies that are not your direct competitors will often see the benefit in a mutually beneficial partnership.

Get Your Customers to Review You

Marketing professionals can solicit reviews via social media and email, but for the best results, take time to actively ask your customers for reviews yourself. Reviews are the bedrock of local marketing strategies. Consumers can read these reviews and know you are trustworthy, and they will even boost your SEO score. It is against the rules, however, to solicit positive reviews in exchange for incentives. It is fine, though, to offer these incentive just for an honest review.

If truth be told, even the biggest businesses have a local aspect. As a small business, you must never forget this. While bringing on a marketing professional to do the difficult stuff is ideal, never forget that there are things you can do on your part to become even more successful.

Contact us today to learn how we can help.

 

Resources:
https://www.hubspot.com/marketing-statistics