There’s no denying that the most successful businesses do a stellar job of meeting their target customer’s needs. More often than not, these businesses are able to do so by ‘personalizing’ their services to suit the preferences of each individual customer. If you’ve ever dined at a restaurant that listens to your requests and makes them happen, then you know very well how personalization works, and these are the experiences that turn you into a loyal customer.
Improving the customer experience through personalization is where the entire business landscape is headed, and it bodes you well to follow suit. According to a recent Business2Community article, the customer experience will “will overtake price and product as the key brand differentiator” by the year 2020. As such, it only makes sense to incorporate personalization in your digital marketing tactics, if you haven’t already.
Personalization is nothing new
Personalizing the buying experience to the individual consumers isn’t a new concept. However, the digital marketing services and technology that supports it has certainly evolved. Nowadays, tools and apps abound that help businesses create personalized experiences throughout all digital channels and at scale—including mobile. That said, it takes more than knowing how to use these tools and apps to provide a truly personalized customer experience.
It all begins with strategy
To succeed with personalized marketing in the mobile realm, you need to make it a broad, overarching strategy. This means going beyond knowing your customer’s name and supplying a product recommendation. While these are important steps, you need to complement it with creativity and supplying related product suggestions, among other things. You need to get to know your audience from inside and out, from their age, gender and location down to their personal preferences and shopping behavior. Email, content, and other types of message to your mobile consumers must be personalized based on personal information such as these.
You can’t do without personalization
Personalization is all about delivering a great customer experience and matching their expectations, and that’s why it is set to be the most important marketing strategy in the near future. Failure to do so can lead to missed sales opportunities and lost revenue. Poor customer interaction can be so detrimental that your customers may stop engaging with you altogether because of a bad interactive experience. Avoid getting left behind and discuss how you can build your personalization strategy with an expert digital marketing service provider such as JTek Resources, LC.
Why Personalization Is A Must For The Mobile Customer Experience, Business2Community.com
Marketers Cite Personalization as Most Important to Marketing in Coming Years, Adage.com