SEO is an intensely dynamic and an ever-evolving system. There is no black and white in terms of the application of rules in SEO, although there is a delineation between a black hat and white hat strategy.

Among the constantly changing rules when it comes to SEO is the practice of backlinking to sources, image use, content type, and word and character counts. Basically, any and all components that you see on a website can be affected by your SEO strategy, which is why it is critical to hire a professional to help you carry out it.

Still, it wouldn’t hurt to also be aware of what are the common do’s and don’ts of the practice.

Do: Have Unique Content

This is a cardinal rule that you must strictly observe right from the start. Search engines like Google don’t tolerate plagiarized content at all, so unless you would like to be penalized, don’t even attempt publishing material that’s not completely original.

That is just the first step, though. Beyond that, you have to ensure that the content on your website is relevant to your target market. It doesn’t always have to be about your product or service directly, but there are ways you can attract their attention with other interesting content. Your online presence is not just about providing your market necessary information, but also establishing a quality and long-lasting relationship with them.

Don’t: Scatter Content Over Multiple Domains

You can’t put too much on your plate while also spreading yourself out too thin. There are instances when sub-domains are acceptable, and perhaps even necessary. For the most part, though, you want to ensure that you’ll be able to concentrate on a main domain that your target audience can get completely familiar with.

It’s not the number of domains you can get to host your content that matters more, but rather, the quality of the content that will build your reputation as a credible source of information.

Do: Mind Your Keyword Use

Gone are the days when you can randomly and indiscriminately use keywords to make search hits. The technology of search engines have become far more sophisticated for that, and you’ll easily be called out if you try to do that.

Online users are more savvy now, so you can expect more detailed searches. Avoid general keywords and undertake sophisticated optimizations clearly targeted for the market you would like to focus on.

Keyword stuffing in content and meta tags are also considered to old-school tactics that no longer work nowadays. Not only will your reader know what you’re doing, but search engines will also penalize you.

Don’t: Spam

Some website owners resort to commenting on other websites with their URL links. Although you are not a spambot, you will certainly be treated like one. Most of these online spaces have strict policies about engagement. You will eventually be reported as spam if you keep trying to drop your URL in the guise of a comment or guest post.

Do: Hire a Professional SEO Company

As you can see, all these things are pretty technical in nature. This is why it’s better to seek the professional help of companies like JTek Resources. These agencies specialize in giving advice and implementing viable SEO strategies. Leave it in the hands of people who do know what they are doing, and soon you can enjoy the benefits of proper SEO implementation.

With their assistance, you won’t have to worry about how you can best implement viable strategies for your online presence because they will be the ones taking care of that. Instead, you can focus on doing what you do best, which is running your business operations as smoothly as possible to make it the success you’ve always dreamed it would be.

Sources:

SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid to Succeed. SearchEngineLand.com

Top Do’s and Don’ts of Modern SEO. BusinessCollective.com