When you want to successfully promote your business online, you need to seriously think about the way you design your website. After all, it's more than just a calling card or marketing brochure. Think of it as a digital extension of your physical store, a place where your business is practically open 24/7 and customers could visit anytime they want.

What you also need to realize is that internet users today are quite particular about the kind of website that they want to browse. That said, there are a number of web design trends that are proving to have much success in increasing visitor traffic in various websites today.

Authentic Photographs Are Preferred

Sure, internet users are always interested to see photos, but they have to be as authentic as they are amazing. That means, your photos have to be original. This is especially critical when you are using the image for your product page.

Resist the temptation to use a stock of photo of something remotely resembling your actual product. Instead, hire a professional photographer to take various shots of your product and use this to sell your product in the website.

Videos Can Be a Real Website Asset

One of the best ways to deliver a certain message to potential customers is through the use of videos. After all, people get to process it faster this way. That's because the human brain can process video images up to 60,000 times faster than text. Not to mention, 93 percent of all human communication tends to be visual.

If you want to be able to engage potential customers faster, you should consider incorporating some videos around various pages of your website, especially on your product or service page. Just make sure that they also load quickly so that your online visitor would not have to wait long just to watch them.

Users Want to See a Chat Interface

Today's users don't just want to browse a business website. They would also prefer it if there's a venue on your website where they can communicate with your staff during the most opportune moment.

That’s precisely what a chat interface is for. It can pop up while the potential customer is browsing your website and they can readily inquire about any product or service that they are interested in. What's more, you can also program this chat interface to pop up when the user checks out a certain part of your website, say your product, service, or contact page.

Keep these trends in mind, and make sure that your plans in redesigning your website can help you achieve success. Should you feel like you are not experienced enough to take charge of your own website remodel, there's no need to worry as you can always ask for help. In fact, a digital marketing firm serving your area would be more than happy to help you. Contact them and see how they can help improve the way your website is designed as soon as possible.

Sources:

17 Web Design Trends To Watch in 2017, shopify.com

10 Hottest Web Design Trends You Gotta Know for 2017, premium.wpmudev.org

Web design trends we can expect to see in 2017, thenextweb.com