Marketing Mistakes That Are Eating Up Your Returns

Using Mailing Lists You Purchase

Acquiring Email Lists

The challenge with email lists is that most of them simply don't target your desired demographic. If you run a video game store, for instance, what is the point in buying a list where only 25% of the people play games? Because these lists are not often targeted, research shows that open rates drop to near-zero as a list becomes more public and used. Even though you might find affordable email lists to acquire, it's really not a great deal if you're not reaching your target audience.

Committing to Misguided Strategies

New advertising and marketing tools are seemingly always coming out, and in many cases, they can prove to be a fantastic asset. The creation of pay-per-click ads, for instance, was a enormous shift in marketing. Unfortunately, lots of the newest marketing thoughts are simply full of false hope. When there is no hard evidence that a new method works just yet, it's a good idea that you hold off on investing in it. Wait for large organizations to try out these new methods, and if they end up working well, you should have plenty of time to remodel your strategy.

Trimming Your Cutbacks Too Early

One thing every entrepreneur should know is when to give up on a strategy that's not working. Unfortunately, many marketers give up too soon. There are those out there who expect immediate results, and that is just not the way marketing works. Packing it in too early on a tactic that would prove effective is just as bad as wasting funds on one that proves unprofitable.

Advertising and marketing is one of the places you should avoid cutting corners. Of course, if you are engaged in the aforementioned methods, it could be time for a change of course.