A good SEO strategy can get you thousands of visitors per day, free of charge, from search engines like Google, Bing, or Yahoo. Annually, businesses and services spend roughly $80 million to gear up their SEO game, and as many as 82% of them feel like this is an effective marketing strategy.
Statistics definitely back up this claim: a 2016 survey done by WordStream suggests that 72% of consumers who did a local search really do visit the stores that are located within five miles of their residence.
However, SEO can be hard for those unfamiliar with the processes. Make a mistake, and the consequences could be unpleasant. Errors in planning an SEO strategy can quickly generate you zero results or at best, a very slow progress. No doubt, this could be disheartening.
Thankfully, you don’t have to go through all the trials and errors by yourself. An internet marketing company can help set up your SEO strategy and advise you on the right steps to take. Here are some of the most simple yet common mistakes they see every day and how they would fix them.
Wrong Keywords Optimization
Not all keywords can help grow your business. Some might even do more harm than good. It is very easy to fall into the comfort of broad and generic keywords in the hopes of netting more customers from many different backgrounds.
Unfortunately, generic keywords can attract visitors who have no interest in your business at all. Moreover, there is a lot of competition when using this type of keywords and it will be much more difficult to maintain a first-page ranking.
The solution is to be as unique as possible. Popular keywords may bring more search volume but long-tail keywords, which embeds a specific service or location into the keywords, can generate 70% of search engine traffic that truly converts to interaction or sales.
Internal Links Without Anchor Texts
Many websites use texts like “click here” or “read more” to lead the visitors to a specific link. Those are called anchor texts, but they are the ordinary and generic ones. From the SEO perspective, doing so can be just a waste due to their lack of relevance. Using a call to action like the examples above may get you more clicks in that moment but harm you in the long run. It could cause you to lose your ranking.
Instead, learn to tailor your anchor text. The key is to make these text as natural-sounding as possible. For example, if you write a blog post about website design services and want to link to another page where readers can see your portfolio, use text like “website design for e-commerce” instead of “visit here.”
Ignoring the Analytics
Employing SEO as an online marketing strategy without ever bothering to take a look at the analytics is a waste of time and money. If it wasn’t important, search engines won’t go through lengths to provide analytics for businesses. What you must pay attention to is the conversion rate. It reflects the number of consumers who not only visited your websites but also took a desirable action, such as making a purchase.
You can even track the conversion for each keyword phrases in order to compare their effectivity and see which ones have the best results. Knowing all of these will help you optimize your site further and gain you more sales and customers.
Still can’t get your brain around the SEO concept? Don’t worry! If there is anything everyone could agree on, it is that SEO is hard and always evolving. To keep your business up to date with the latest marketing strategies, collaborate with an internet marketing company. Soon, you will see all your efforts come to fruition and climb the steps towards success.
Do You Make Any of These 10 Simple SEO Mistakes?, Blog.KissMetrics.com
5 Search Engine Optimization Mistakes That’ll Hinder Your Rankings, NeilPatel.com