If you want to be seen as a business that lives in the 21st century, then you must have your own website. Not just any kind of website, though: it should be one that’s easy to use for your target audience. There are many elements of great user-friendly web design, and here are some of them.

Effective and Organized Navigation

The worst thing your website can be is confusing. If people are going to your website and cannot find your hours, contact information and other important details easily, they will leave and never come back. Having your navigation set up so people can find everything they need within the first few seconds of coming onto your website is necessary. You may also want to limit the number of menu items and drop down sections.

Fast Loading Time

Checking site speed is important. If your website does not load quickly, the person visiting is going to find their answers along with any products or services they wanted elsewhere. Having a fast-loading site also has an impact on your search engine optimization rankings.

Mobile Responsive Design

With an increasing number of people using smartphones to surf the web, it’s become absolutely crucial for you to have a website that will load quickly on their phones. You can choose to either make a mobile version of your current website, or just opt for a responsive web design that will scan to check where the user is accessing the website, whether from a smartphone or a desktop PC, and will adjust accordingly.

Eye-Friendly Color Scheme

While branding is important when it comes to the overall color scheme of the site, some people end up going overboard. Make sure to set up the site with contrasting colors, so that it is easy for the user to read. People are visual creatures, so when they see something like yellow text on a red background, chances are, they will click away almost immediately.

Working Links

Even if you have a great-looking website, it is crucial to check if everything is functional. Make sure that all of the links are working properly, so it is not frustrating to the user. If you are running an ecommerce site, for example, the “Buy Now” button and all other elements related to the checkout process should be working.

These are just some of the ways that proper website design can help you increase the time that your visitors spend on your site. While you can certainly do these on your own, a reliable company in Oklahoma should be able to do the work much faster, so you can focus on the core competencies of your business instead.

Sources:

30 Quick Ideas to Make Your Website Look Nicer, Hongkiat.com
7 Important Tips for Making an Awesome Website, Techwyse.com