Being self-employed isn’t an excuse not to have a great website and set yourself apart from bigger businesses. After all, most people use the internet and search engines to find the products and services they need, and a self-employed individual may often find it hard to compete with larger corporations. Having outstanding web design and content is one easy and sensible way of attracting customers, and to show them why your small business is the one they should pick.

Show Off Your Professionalism

Most self-employed people aren’t going to have assistants on hand to build their online reputation and demonstrate their professionalism, even though they often do an excellent job when hired. However, a well thought out website and online profile will show potential customers that you know what you’re doing, and will promote trust, too.

By having an inviting web page with contact information, consumers will also be able to get in touch with you at any time, so you won’t lose out on sales. Your website can detail testimonials, your business history, a useful blog and any other things you think your customers will enjoy reading and push them to a purchase.

You may not know how to show your professionalism in it’s best light, but a web design service will. It’s always best to involve an expert in your website design process, rather than create poor material which may turn customers away instead of enticing them.

Attract Mobile Customers

For a self-employed person, a website that’s optimized for mobile use is very important. Considering that 50% of people who conduct a local search on their mobile will visit a store within a day, small businesses need to do everything they can to turn those leads into sales. Each site visit from a potential consumer will mean far more to a self-employed individual than a multinational corporation, as one sale could be the difference between making rent or not, or staying afloat or not.

A website that’s slow to load on mobile, or one that isn’t optimized for mobile users will immediately turn consumers off. If they can’t get what they want from your site, they’ll find it somewhere else.

Having a well-designed website will simultaneously set you apart from other businesses and individuals and allow you to profit from the mistakes that other people are making with their web presence. With competition high in modern markets, self-employed people will need to do all they can to maximize their sales, and a great website is the perfect way to do that.

Sources:

What Good Design Can Do for Your Business, BusinessNewsDaily.com
3 Ways Your Website Design Can Impact Your Business, HellBoundBloggers.com