When it comes to having a good presence online, a business' website always plays a critical role. Think of it as a digital extension of your physical store, one that prospective customers can visit at any given time. Hence, you have to make sure that it's always to ready to receive anyone and provide all the information that they would need.
A number of business owners, however, are satisfied with online calling cards or product brochures for a website. The truth is, your business website can be so much more than that. In fact, when successfully designed, you can expect a bigger volume of visitor traffic and possibly, a significant increase in lead conversions.
This is why you need to pay special attention to how you present your website. To guide you further, here are some elements you should pay attention to when it comes to your website design:
Make Sure Your Website Always Loads Fast
Today's generation of internet users have made it clear that they have no patience for a page that takes several minutes to load. Instead, they expect every website to load properly in much less time. In fact, as many as 47 percent of users expect a website to load in just two seconds or less. Otherwise, these users won’t hesitate to leave a website for another.
Have a Mobile Responsive Website Ready
Many of your online visitors today no longer rely on a desktop. Instead, they prefer to check out websites using their mobile device, whether it's a mobile phone or tablet. In fact, recent data now shows that mobile digital media time throughout the US is now at 51 percent. In contrast, time spent on desktop now accounts for just 42 percent.
In response to this, it’s a good idea to make sure that you have a website that is mobile responsive. Essentially, its design enables your website to load completely even it it's viewed from a small mobile phone screen. This way, your visitors can easily access information from your website no matter the screen size on their device.
Pay Special Attention to Your Product or Service Page
Online visitors of today are not just satisfied with just seeing your branding and contact information on your website. Instead, they want to explore what your business offers, which is why they pay a lot more attention to your product or service page. In fact, as many as 86 percent of visitors would want to see information about a business' product or service.
Make sure you don't disappoint visitors by providing detailed content about your product or service. That way, they get all the information that they’ll need in making a smart purchasing decision. This may also help increase your conversions.
Make Sure You Display Some Great Images
Just like a physical store, your website is also all about great presentation. That's exactly where quality images come in. They should be attractive and relevant. Especially if you are showcasing your products online, make sure that you provide high quality images which users can easily zoom into to get a better look at its design details. This is pretty much the best way to sell what you have to offer digitally.
Keep these elements in mind to make sure that your website is ready to attract and maintain as much traffic as possible. If you are relatively inexperienced in working on websites, all you need to do is call a professional digital marketing firm that services your area. They can help redesign your business website to make it more user-friendly and appealing to visitors. That way, you’ll know that the digital extension of your business is in absolutely capable hands.
How to Design the Best Website for Your Business, inc.com
Top 7 Web Design Mistakes Small Businesses Make, forbes.com
Site speed: case studies, tips and tools for improving your conversion rate, econsultancy.com
13% of Americans don’t use the internet. Who are they?, pewresearch.org
Mobile Marketing Statistics compilation, smartinsights.com