With many online marketers offering various digital marketing services to business owners, it’s easy for business owners to be confused on exactly which services they should put their money on. While the ultimate goal of making a brand name visible is the same regardless of the type of digital marketing service used, the success rate still differs depending on the method used.

Even if you decide to hire a professional digital marketer to help you with your online brand promotion, it’s still wise to have an idea which service from the rather lengthy list has the highest percentage of achieving its goal.

Search Engine Optimization (SEO)

Entrepreneurs and business magazines alike swear by the reliability and success of using SEO to help sell a company’s goods and services. Just like what its name suggests, SEO is an effective and cost-effective way of introducing your brand all over the internet and creating sizeable web traffic to your website. By optimizing for search engines, articles relating to a company’s official homepage can get a better ranking, and will appear as one of the top sites on the search web page.

SEO continuously evolves – it’s simply not enough to use the right keyword, now that most SEO users prefer incorporating geotags as well to localized and narrow down a search. This way, customers near the area where the actual company office is located has a bigger opportunity to know of them.

Social Media Tools

Nowadays, it’s literally hard to find a person with no social media account. This is why most businesses and digital marketers take advantage of these free social media platforms to increase the netizens’ awareness of the promoted brand.

A well-maintained social media account can generate enough buzz and interest so that even those who initially were not acquainted with your brand will be curious enough to actually look what your company is all about. Just take for example the ongoing Twitter war between food chain giants Burger King and Wendy’s. The publicity is so great that regular people who read these exchanges will be compelled to visit both stores and choose a side.

Aside from organic social media, companies can also pay for paid social media tools to reach a greater number of potential customers.

Email Marketing

Just like social media accounts, the chances of finding a potential customer that has no current email address is pretty slim. Email marketing or automation is a great tool for informing clients about the latest promos and product offerings your company has to offer.

To avoid being intrusive and marked as spam, most company websites ask their readers whether they are interested in receiving monthly newsletters in the form of email. This way, only those who are truly interested in the goods and services will be able to receive the letter, thereby increasing the possibility that the email will be read and understood.

By using any or all of these digital marketing tools, you are upping the chances of expanding your target market and increasing your sales profit.

Sources:

5 Free Marketing Tools Small Businesses Can't Afford To Ignore, Forbes.com
Your Small Business Needs SEO: Here Are 6 Reasons Why, HuffingtonPost.com
How Small Businesses Are Cracking the Online Marketing Code, Entrepreneur.com