In this digital age, it only makes sense that the method of marketing goods and services evolve to take full advantage of the available technologies. Digital marketing consulting firms that offer their professional services are sprouting almost everywhere to cater to the growing demands of competitive digital marketing.

However, some business owners are still unconvinced about the effectiveness of marketing their brand through the World Wide Web. After all, traditional marketing methods have been tried and tested for decades already, so why make a change to something as new and experimental as digital marketing?

While there are certainly pros and cons in hiring a digital marketing consulting firm to do advertisement strategies for your brand, businesses in certain industries are undeniably reaping the benefits of putting their faith in professional digital marketing services.

Professional Services

It does not matter whether you are offering something as technical as TV repairs or something as complex as legal representation. These professions that make use of digital marketing to promote their expert services have seen a dramatic increase in the number of their clients, thereby increasing their total net income.

Digital marketing makes a company more visible to its target market. Several studies show that those who need certain professional services are more likely to search Google for available services near them. Those who topped the search are more likely to get hired. Furthermore, those who are rated with good customer reviews (via Yelp or other similar websites) are most likely to have thriving businesses than those who solely depend on the yellow pages or the sporadic midnight TV ad.

Wholesale Trade and Retailers

Wholesale trade and retail businesses usually employ digital marketing services together with the more traditional marketing methods like print ads and posters to reach a wider audience. It is not because the traditional marketing services are not as effective, but it is just easier to monitor the volume of those who have seen the digital ads and its effect on future sales.

For example, in video marketing, the company can see exactly how many have viewed the video, how many were affected (or disaffected, judging by the number of ‘likes’ and ‘dislikes’ the video has garnered) and even get valuable customer feedback from the comments. These types of data can be used to show which current marketing approach works and to define more efficient marketing strategies for those that don’t.

Businesses with Multiple Locations

Whether you are a restaurateur, car dealer, real estate agent, or a managing several medical clinics, if you have a large-scale business with multiple locations, then hiring a digital marketing consulting firm to promote your business is highly beneficial.

Nowadays, local searches have gained a lot of traction since it is easier to visit a business with a local address to purchase goods or services. It is far more cost-effective to announce that you have branches in specific locations online rather than spend on local billboards and newspapers for your ads.

This is where search engine optimization comes in handy. It allows you to promote your business in much the same way as traditional ads do. In addition you also get to pique your potential client’s interest with engaging and dynamic topics related to their current concerns, which only you as an expert can discuss.

Marketing experts all agree that regardless of the type of business, you can still take advantage of the many wonders of digital marketing to increase profit and make more people aware of your brand.

Sources:

Which Industries Are the Most Digital (and Why)?, HarvardBusinessReview.org
Which industry should I target for digital marketing services?, Quora.com