A resourceful tool every business should rely on today is a company website. This makes it easy for people to find your business, learn more about it, and potentially use a product or service. In the interest of giving people a user-friendly experience and helping your website grow, consider the following design tips.

Make Sure It’s Mobile Friendly

It is estimated that 6 billion people use mobile phones and other handheld devices. That’s why you need to make sure your website is mobile responsive, no matter what type of company you run. If you haven't’ done so already, you’re probably missing out on a lot of opportunities. Mobile optimization of your site implements faster download speeds, improved portability, and integration with offline media, all with the goal to help the user.

Any good, mobile-friendly website includes a responsive design, making the website easily viewable on the various sizes of devices. This type of design also incorporates flexible images, layouts, and cascading stylesheet media queries. Font size is another important factor to consider when optimizing your website to work with mobile devices. It needs to be large enough and legible so that users don’t have to keep zooming in to make sense of the content you present.

You can hire a company that specializes in web design in Oklahoma City if you need help. They can make a website from scratch or give you access to hundreds of different templates that have their own personality and flare.

Utilize SEO

Having an appealing and professional website is great, but no one will be able to find it if you don’t employ SEO techniques. SEO makes sure that your website can be found by search engines when potential customers look up relevant phrases and words. There are a lot of rules to learn about SEO and search engine algorithms constantly change, so it’s best to leave it up to professionals who know what strategies to implement.

These experts make sure content produced on your website is engaging and structured appropriately. This is important because search engines rank websites higher when they post valuable content for their users. They can also use web analytics to see what keywords people are searching for the most and then incorporate these keywords into your site. Additionally, link-building strategies with people who have a large following may be used.

A website that is optimized, looks professional, and is SEO-friendly can lead to more visitors and sales for your company. It’s important to get these elements right, though, so that you can start building a brand that people easily recognize online.

Sources:

More People Have Cell Phones Than Toilets, U.N. Study Shows, newsfeed.time.com
10 Questions to Ask When Hiring an SEO Consultant, entrepreneur.com