Personal training is possibly one of the hardest industries in which to gain new clients. Indeed, many current personal trainers rely primarily on word of mouth to reach new people. With over 250,000 personal trainers in the United States, and 300,000 forecast for the year 2020, the world of personal training has never been more competitive.
To gain a competitive advantage over other personal trainers in your area, you need to utilize an internet marketing service. There are several elements to a successful SEO strategy, which, if executed well, poses multiple benefits for your personal training business.
The New Word of Mouth
Word of mouth used to be one of the best forms of advertising for industries like personal training. However, with the rise of the internet and local searches, there is now a digital version. This takes the form of online reviews on popular sites like Yelp and Google.
According to research, 90% of customers say online reviews influence their buying decisions. Reviews therefore constitute an incredibly important piece of your marketing strategy, and one you can’t afford to ignore. Apart from this, online reviews help with your search engine results as well, especially in local searches.
It can be very time-consuming to propagate your own online reviews, especially since it isn’t the only form of search engine optimization needed. To get the best results from reviews, you should consider using an internet marketing service while you gather online reviews for your personal training business. A marketing service will monitor them and your other channels to perform online reputation management. This involves dealing with negative reviews in a timely and effective manner while showing potential customers that you care about clients, both present and past.
Establishing a presence on various social media platforms is vital to a personal training business. It serves as an extra line of communication for your customers and potential customers to reach you. It allows you to share important information, discounts, and special offers without great effort or expense.
On social media, you can also develop exclusive communities of clients provided with special content unavailable to others, such as weight management tips, exercises they can perform at home, or other tips and tricks. Social media also affords a means to promote your services to potential clients. With Facebook and Twitter adverts, you can target a highly specific audience.
Internet marketing services are a necessity for any personal trainer looking to grow a client base. They can provide an effective strategy for gaining new leads and converting them to sales.
7 Secrets to Online Marketing Success for Personal Trainers, DigitalMarketingMagazine.com
Personal Trainer Stats, FitnessMentors.com