There's no denying that two of the greatest pleasures in life are successfully completing a do-it-yourself project and saving money, and the pride you take from these accomplishments might tempt you to be your own online marketer. The rise of open-source coding and seamless, hassle-free integration of multiple platforms would make cutting your web design and marketing budget seem like an attractive option too. However, when it comes to success in eCommerce, technology isn't the biggest hurdle to overcome.

Why You Need An Internet Marketing Company

It is good that technology now enables anyone to put up a website and get into business. The bad news is that technology moves at such a rapid pace that it's difficult for non-professionals to keep up with the latest web standards, metrics, and search criteria. That's where hiring an internet marketing company can be an invaluable resource and a worthwhile investment.

An industry professional has the training to optimize a website and the ability to stay abreast of the latest digital marketing components. Their know-how includes:

– knowing which social media and networking platforms perform best for a specific product or service
– keeping on top of the most current industry-wide best practices
– knowing the difference between a marketing fad and a lasting trend
– having access to resources and information that aren't available to the general public
– the ability to read and understand complex media analysis

These are components that most of us don't have the time or the inclination to worry about, especially when we're busy growing our company.

The Biggest Challenges Facing eCommerce and Internet Marketers

According to a recent survey, 63% of business owners state that their biggest marketing challenge is getting more traffic and leads. The second biggest challenge, as stated by 40% of company owners, is that they can't prove an ROI on their internet marketing investment.

These are two big reasons you need a professional internet marketing company. They can perform quantitative analytics and make adjustments to ensure that your website is agile, effective, and optimized to increase traffic, obtain leads, and transform casual visitors into customers.

Effective internet marketing is the number one way for businesses of all kinds to build their brand. Although it's just one facet of the wider process of digital marketing, it by far uses the largest share of marketing resources as well as makes the biggest impact on business. Make sure you have it in your budget to hire a reputable internet marketing company to maximize your potential.

Sources:

The Ultimate List of Marketing Statistics, HubSpot.com

Digital Marketing vs. Internet Marketing – What is the Latest Trend? ReliableSoft.net

6 Digital Marketing Strategies You Need to Adapt in 2017, HuffingtonPost.com