In today’s world, your business can’t afford to not be on social media. 71% of millennials, people between the ages of 19 to 35, check their social media accounts a minimum of once a day, which is more than they watch TV. They also increasingly trust businesses a whole lot more that have a social presence. It’s no wonder then that smart business owners use this information to create more leads and increase their conversion rates daily.

Millennials aren’t the only generation that’s logging onto social platforms in larger numbers than ever. Generation Xers and Baby Boomers are also embracing social media more and more, every day, and a good digital marketing company knows exactly what platforms they use the most. That’s not all they know, though.

An experienced digital marketer understands this one thing better than anyone else does.

They Know How to Speak to Your Target Market

It’s one thing to know what social platform your target market is spending most of its time on. It’s another to understand how to reach them and get them to engage with your business.

Most people on social media today are used to spammy tactics and other thinly veiled sales pitches. They can spot them a mile away, and once you’re identified as being a business that uses them you’ll see your engagement numbers plummet. The biggest mistake that most beginners to social media marketing make is that they try too hard to sell to their audience before they’ve even begun a dialogue with them.

This may have worked in the past, but it doesn’t fly today. You’ve got to do your research and know who your customer is and how they want to be approached. Only then, can you successfully pitch them what you have to offer.

Each Platform Takes a Completely Different Approach

The way you reach your audience on Twitter is completely different from how you reach them on Facebook, or Instagram. You must take this into account and craft compelling and entertaining content that is custom fit for the particular social platform you’re engaged with.

Most of the time, it’s not the obvious differences between the social platforms that people miss; it’s the subtle ones.

If you’re a growing business that just hasn’t been able to tap into today’s huge social media market, successfully, you may want to look into digital marketing services. Your target market is just waiting for what you to offer, and they spend a good amount of their time on social media.

Source:

8 Essential Elements of a Social Media Marketing Strategy, socialmediaexaminer.com