Search Engine Optimization (SEO) Services
If you have a storefront business and want more customers coming in from off the street (foot traffic) you’ll probably post signs in the neighborhood and maybe have someone handing out flyers to passersby. To attract online traffic, businesses use Search Engine Optimization, known as SEO to draw more attention to their website. Your website may be utterly spectacular, but if it doesn’t rank high enough on the search engines, especially Google, it’s almost useless. By having your website optimized to raise its rankings you are essentially sending out the type of signals that will drive traffic to your site.
Because there is so much data and information available online today, people do not want to waste time going through a lot of content that is meaningless to them, and the search engines know this. For information to be of value to the person searching, it must be relevant in terms of context, timeliness, industry, location, etc. SEO ensures that your target audience, the people searching online for your products and/or services will find your website.
Who Benefits From SEO?
Any business that has a website and wants to attract customers searching online can greatly improve their chances with SEO. Now that we’re in the digital age, this includes practically all businesses. Think how many times you’ve looked online for products and services in your area, or for a particular business by name just to find their address, phone number and possibly directions. You must know that there are many others who are doing the exact same thing trying to find the products and services you offer in your area. But if your website doesn’t appear in their search results, you’re out of luck. People today turn to the Internet, whether from their computer or smartphone, they no longer look in the Yellow Pages. If your website doesn’t appear high enough in their search results, you are losing business.
Google is the one search engine that dominates all others on the Internet when it comes to people searching for information. They have totally mastered the art of information logistics when it comes to Internet search, that the word “Google” has even entered the vocabulary as a verb. When someone “Googles” something it means that they’ve gone on Google’s search engine to conduct a search for information. The presumption is that they found exactly what they were looking for and are now knowledgeable on the topic.
SEO is Cumulative
Every aspect of SEO builds upon every other aspect to provide a snowballing or cumulative effect. Every optimized blog you post, all your relevant backlinks, all the optimized content written on your web pages describing your company, your products and services adds to your relevancy, which makes your brand more valuable. As this continues, your site gains more authority in your niche. This is what’s called “organic growth” because you’ve been cultivating and nurturing your brand online and it will continue to gain momentum, progressing all on its own.
Why Hire JTek Resources, LC?
I do not know of another Digital Marketing Agency in Oklahoma City, OK that would go to the lengths that we would in helping you reach your target audience, build your brand, write relevant web content of value for your web pages and blogs, manage your Google AdWords account and other forms of online marketing, including all your social media. JTek Resources, LC will get you the results you need to steadily grow your business.