Startup companies usually inherit a lot on their plate for the first five years. This is a critical period for gaining a strong foothold in the market, expanding operations as necessary, and possibly branching out with other types of products or services.
With all of these developments burgeoning, along with working out the wrinkles common to a new operation, some matters must inevitably be bumped off the priority list. Often, marketing campaigns are watered down and trimmed down to “basics” in this case. Digital marketing plans are sidelined for implementation at a much later date, which means “when things are more stable.”
However, this is precisely the mindset that so often impedes the progress of a company. Many startups fail to realize the ability of marketing strategies to work in concert with operations. In fact, the synchronicity of the two can prove the linchpin to a sustainable presence in the market.
Primary to this vital coordination between operation and strategy is an understanding on the part of the company that digital marketing does not have to bore a deep hole in its startup pockets. Following are ways a new business can adopt marketing strategies from the outset that actually support its overall operations.
Build a Website
Building a website ranks first among the digital marketing tasks for a new company. A company website facilitates a new operation's branding strategy for its products or services. It affords an easy, organized way to provide the information demanded by potential customers. In turn, you eventually convert your leads into sales.
In the long run, you should be aiming for a well-established rapport with your audience, while simultaneously remaining accessible and open to possible new networks and opportunities. A professional website serves as a conduit to meeting this objective. As the online representation of your business, a website presents businesses the opportunity to project their brands 24/7.
Enjoy Social Media
The pivotal role social media plays in digital marketing is undeniable over recent years. Viral posts, memes, and ads continue to thrive as marketing tools only because of the dynamic called social media. Here, online users actively play a role in dispersing the marketing message. This collaboration at times explodes into a sudden, organic internet buzz that resonates throughout multiple social media arenas. It can all start by a mere meme or funny post that resonates with users' life experiences. Then, presto! You gain massive brand recognition.
That said, startups must know right away how to assign longevity standards to such catapults of their brand. While traditional online methods of presenting your brand may wither quickly, a meme can be hashed and rehashed for as long as people are inclined to share it. In terms of value on money spent to produce the material, this kind of brand bandwidth cannot be beat. Of course, the key here is to churn out great content, one of the primary domains of a professional agency.
One of the most appealing facets of going online is the ability to easily engage with your consumers in real time. This feature will prove to be highly valuable, especially if you are in the sales business. Consumers may have questions about your products and how to avail of them. The sooner you respond to their queries, the higher the chances you’ll be able to close such transactions as a sale.
Your prompt response will also reflect on your reliability and efficiency as a company, a boon to your branding campaign. The more satisfied they are with your service, the higher the probability of them returning to your site for repeat business. At the very least, they are likely to recommend you to their family and friends. By using effective engagement methods, you are not only taking care of your current network, but also building new ones.
These are just some of the obvious reasons why startups should initiate their digital marketing efforts right away. A professional digital marketing company, such as JTek Resources, is capable of helping you build a viable digital marketing campaign for your new business. Set a consultation immediately to get this show on the road.
8 Digital-Marketing Tips for Bootstrapped Startups. Entrepreneur.com
Digital Marketing Advice for Startup Entrepreneurs, from Startup Entrepreneurs. Business.com