It has been the topic of lengthy debates ever since the advent of internet marketing: just how effective is digital marketing compared to traditional marketing techniques? Even up to this day, there is no simple answer that can confidently state that digital marketing is better than conventional ones.
However, most business experts and entrepreneurs agree that in this modern age of the internet, hiring a digital marketing company to help boost your company brand is highly beneficial, if not indispensable.
Benefits of Digital Marketing
Regardless of the company name, size, and annual gross income, digital marketing levels the playing field for all industries. Unlike in traditional marketing wherein those with sizeable budgets can afford to purchase larger spreads on newspapers, bigger billboards, or longer and more frequently shown TV/radio ads, computer and smart device screens don’t change size. What matters is how effectively digital marketing strategies are utilized.
Since the quality of work for most digital marketing companies are not wholly dependent on price, small- and medium-scale entrepreneurs have a fair chance of snatching the market away from big-time names by the strength of their digital marketing promotion.
Furthermore, the results of digital marketing is highly quantifiable. Contrary to conventional print ads and posters, you can actually monitor and nurture those that see and read your online marketing materials. Not only that, a digital marketing service company can help you monitor the conversion rates in which your web traffic turns into actual sales.
In addition, since the internet connects everybody faster, it’s easier to secure customer and product reviews via consumer websites like Yelp and Amazon. These reviews can help your hired digital marketing company create better strategies on how to win your target market. It can also help produce a stronger content strategy to boost your brand’s internet visibility.
Brand Promotion and Empowerment
Digital marketing is certainly like promotion by word of mouth – magnified to a hundred times. With almost everyone owning a social media account and an internet connection, it is far easier to promote and boost a brand’s visibility that even those who initially was not aware of a certain product or service can be easily informed about it.
Even when not actively promoting, a digital marketing company can still boost a brand’s visibility by boosting a consumer’s interest with engaging articles, stories, pictures, and videos that are related to the company’s business. With digital marketing, it’s enough to pique the buyer’s curiosity so they will follow the hyperlinks, hopefully straight to the checkout counter.
How do digital marketing agencies work?, Quora.com
5 Simple Digital Marketing Strategies That Can Help Your Business Grow, HuffingtonPost.com