While it’s true that driving traffic to your website is the number one focus of most online marketing efforts, the truth is, there are two different kinds of traffic: low quality traffic that doesn’t do much for your business in the long run, and high quality traffic that does do quite a bit for your business when looking at your long-term goals.

Experienced internet marketing companies know that driving traffic to your website really means driving customers there. They know that any other form of traffic generation is a complete waste of your time, energy, and money.

Build a Customer Profile

The person you want coming to your website has very specific needs and wants. Not only should you know what these are, but you should know what kind of message will reach them the best.

To begin with, you should create a few different profiles of the kinds of people who may seek your services or products. For example, if your business provides health services you’re going to need to know what age range, gender, and personality type most want what you have to offer. The best practice is to create more than one profile, because not every single person will be the same.

A typical profile might look something like this:

Weight Loss Jane: Jane is a 30 year old single mother who has been struggling with her weight for a lot of her life. While she always has wanted to lose weight, she can never seem to lose it and keep it off. Being a single mother, she’s always busy and it just seems there is never enough time to do the things she needs to do to start losing weight. Jane wants a product and/or service that helps her stay focused and on-track with her weight loss goals.

Where Can We Best Reach Weight Loss Jane?

It’s no use spending a bunch of time and money on marketing tactics that don’t focus on the places, online, where Jane spends most of her time. If people like Jane spend a lot of time on Facebook, then you’d be smart to target that social platform.

How Does Jane Talk?

The tone of your articles, ads, newsletters, and other promotional materials should be in a language and tone that Jane understands. What does that mean? You need to be speaking in a way that 30-year-old single mothers who struggle with their weight will get. How is that exactly? You’ll have to do your research.

If your business struggles with bringing in targeted traffic that converts, you might want to seek out the services of an internet marketing company. A good one builds profiles for businesses every day that help to attract customers who’re looking for the services or products a specific business has to offer.

Sources:

Determining Your Ideal Customer, entrepreneur.com

7 Ways to Find What Your Target Audience Wants and Create Epic Content, searchenginejournal.com