3 Marketing advertising Ideas Local Company Owners Often Overlook

We have provided some marketing advertising ideas to explain potential overlooked areas. Often times, though, companies forget the easy task of simply reposting content that has not been changed at all. Give the link at least a week before reposting so Facebook does not reduce your reach, but you should be fine after that. These simple reposts can gather around 75 percent of the reach the original post got.

Comment on Industry Affiliated Sites

You could once shoot your website up the search rankings by paying IT companies to scatter tons of backlinks across the web. Google now keeps a close eye on this, but luckily, you can make your own valuable backlinks with little to no effort.

Find the most common websites related to your industry, especially forums, and create accounts there. There are typically signature boxes where you can put any information. Keep a link to your website here. Take the time to actively get involved in chats, and you will have made your very own backlinks.

Send out a Thank You Note

About 90 percent of commercial thank you notes are actually just emails. This works fine if you run a typical retail shop or something similar. If your consumers are spending a large amount of money, though, this is not enough. Let customers know they really matter by sending a handwritten thank you card. In many instances, they will share it on social media to highlight their joyful surprise.

Repost and Repurpose

Many small business owners have finally realized how valuable re-purposed content can be. This essentially means taking old successful content and recreating it in different formats, such as infographics or videos, to give followers one more chance at it.

What many budding entrepreneurs still don't do, though, is simply repost content without changing a thing. Facebook will throttle your reach if you repost a link too quickly after its original post, but give it some time and you will be ready to go. Statistics show that these reposts can get up to 75 % of the original post's reach.

No marketing and advertising idea should go unseen. Unfortunately, the aforementioned usually do. Verify that you are not making the same mistakes as your competition by overlooking these little-known techniques.